Don’t be fooled by the title: Design Miami—the world’s preeminent truthful for collectible design—goes far past Florida.

Along with its iterations in Paris and Switzerland, this Might, the truthful will open for the primary time in Los Angeles. As an alternative of a sterile conference heart or tent, it’ll as an alternative be held in a historic Holmby Hills Property designed by late architect Paul Williams. It’s the largest personal residence that Williams ever designed. (Throughout the Nineteen Thirties and ’40s, he was the go-to architect for the celebs of Golden Age Hollywood, designing houses for the likes of Frank Sinatra, Lucille Ball, and Desi Arnez.)

Exhibiting in a homey setting was essential to chairman Jesse Lee, who acquired Design Miami this previous December. “Frankly talking, simply as an outsider, once I go to different artwork festivals they’re sometimes in a conference heart, a tent, or an armory,” says Lee. “It’s not essentially the most effective expertise by way of envisioning the items in your house or your residence. We really feel like this can be a extra pure state the place collectors can envision what [the artworks] would appear like of their residence. It’s additionally equally essential for galleries to have the ability to present in an area that’s a bit extra natural.”