When a significant trend home agrees to decorate a star for the Oscars, they aren’t doing it out of the goodness of their haute hearts. They’re doing it as a result of they need visibility for his or her manufacturers. 

An actor sporting a label’s designs in entrance of a televised and on-line viewers of tens of millions is yet one more type of advertising—in addition to a starry, showman’s manner of displaying the power of their atelier. (Balenciaga, for instance, recreated a 1951 archival gown by Cristóbal Balenciaga for Carey Mulligan. “It’s my favourite gown,” Mulligan advised Vogue.) 

Then, there’s the near-guaranteed enhance of a model’s luxurious issue. If an in-demand superstar opts for a sure designer on their greatest night time of the 12 months, most of the people can even discover the rarefied standing of mentioned designer. That alone can result in a monetary bump: In 2021, Giorgio Armani advised Ladies’s Put on Day by day that red-carpet dressing “was about status and desires, however these result in {dollars} and cents.”

So, now that the Dolby Theater mud across the Oscars has virtually settled, which photographs and movies of which clothes acquired essentially the most social media likes? Vogue determined to take a look at our personal knowledge—particularly, which of our Instagram posts acquired essentially the most consideration—to seek out out.

Beneath, the 5 Oscars 2024 clothes that stopped our followers of their scroll.

5. Carey Mulligan in Balenciaga

4. Margot Robbie in Versace

3. Emma Stone in Louis Vuitton

2. Ariana Grande in Giambattista Valli Couture

1. Zendaya in Armani Privé