Curiosity in Richie Grainge’s tastes—trend, magnificence, interiors, and extra—exploded after her April 2023 wedding ceremony to Elliott Grainge. She grew to become significantly beloved on TikTok, an app populated by her fellow Gen Z-ers. Whereas she could also be dwelling a a lot totally different life than most individuals her age, Richie Grainge nonetheless finds herself drawn to the app for magnificence hacks. “I’m not going to lie: I’m a lady who scrolls by means of TikTok and watches so many various women attempt so many various hacks,” she says. “Generally I’ll sit in my make-up mirror and do the Meredith Duxbury [makeup].”

Though she admits that her method to magnificence is totally different from Duxbury—who first discovered fame for her viral basis approach—however the swathe of magnificence content material on-line has helped get her artistic juices flowing. “There’s so many cool totally different ways in which folks put on make-up and it’s inspiring. It’s not my factor, nevertheless it’s enjoyable to attempt at house,” shew says.

She’s grow to be one thing of a solution to the overdone make-up appears to be like of yore, as a substitute choosing a brisker face—even on her personal wedding ceremony day. She’s the primary to confess that the wonder scene continues to be new territory. “I’m honored to be appeared to within the magnificence house, it undoubtedly shocked me,” she says. “I’ve to be trustworthy, I didn’t take into account myself an enormous make-up particular person earlier than my wedding ceremony.”

If something, the never-ending barrage of content material has helped Richie Grainge grow to be much more assured in what does work for her, and the message she hopes to impart on others. Now, she’s retaining her daughter in thoughts, too. “I actually attempt to encourage women to embrace their very own magnificence as a substitute of masking it with a ton of make-up. I believe that’s empowered me, and that’s type of how I’ve gotten to the house I’m in magnificence,” she says. “I’m blissful to encourage ladies to do what makes them really feel comfy. Put on make-up! Put on as a lot make-up as you need, as little make-up as you need, however when you actually wish to put on much less make-up and do the ‘much less is extra’ method, listed below are my tips to doing it.”