Any puffer model has a baked-in conundrum: few individuals, and ladies least of all, wish to seem like the Michelin man. Judging by the front-row getups this PFW, finally they’d relatively freeze.

That’s the place a model like Rains has to get artistic, which they did this season by staging a presentation within the frigid, hulled-out house as soon as occupied by C&A, simply reverse the Printemps flagship. The idea concerned 3D printing, a brand new spin on an ongoing collaboration with Zellerfeld, with biomaterials unspooling into collectible figurines, line after line, as fashions slicked with shine and piled excessive in puffers filed in 4 by 4. The meta punchline of all of it was that the figurine manufacturing unit wasn’t pre-programmed: it was churning out live-captured pictures of the fashions within the present.

Past the techy futurism, the occasion was additionally a debut for brand new lead designer Johanne Dindler—an alum of Moncler Genius and Adidas assertion collaborations—who produced this assortment alongside Rains’s head of design, Tanne Vinter.

“The entire problem is: how does one change into a person in a uniform aesthetic?” Dindler mused following the presentation. “We now have to have the ability to form issues in a wonderful means, by being a puffer however nonetheless giving it kind,” she added. “The fabric has a sure weight, so it’s a must to take into account drapiness, and it’s additionally not forgiving so it’s a must to be very exact in regards to the seams.” That final bit is vital, as a result of Rains stakes its popularity on waterproofness.

Minus the odd showpiece, like an hourglass white quantity and people skirts, the dozen or so items proven right here have been IRL merchandise offered with an actual styling proposition. On this space-agey season, a silver coat struck the suitable tone and was offered right here with an additional hood. Elsewhere, a nebula camo therapy or café crème coats, with a shearling-like end or layered over a shiny black high, dovetailed with the season’s temper. A few refined, big-collared black numbers appeared like workhorses for any gender. Now that Rains has staked out its house, it is going to be attention-grabbing to see the place it travels subsequent.