Regardless of the persistent multi-day downpour in LA, Angelenos braved the circumstances to uphold their social commitments. On Tuesday, a luncheon celebrating the launch of Veronica Beard’s purses on the iconic Chateau Marmont served as a testomony to their dedication.

Upon arrival, company had been whisked away from their automobiles underneath umbrellas into the tented courtyard of the Chateau, the place cocktail hour took on a singular twist. The Terrace had been remodeled right into a “Goodie Bag bar,” the place every attendee was introduced with one of many new purses—an on a regular basis tote aptly named the Goody Bag. They had been then guided from station to station, filling their baggage with an assortment of things, from pairs of Chimi Eyewear to Monika Blunder magnificence merchandise, personalised Ossa telephone circumstances, and leather-bound notebooks inscribed with the mantra “make it occur.” As soon as the Goody Luggage had been brimming with goodies, it was time for lunch.

In attendance had been Mandy Moore, Julianne Hough, Poppy Delevingne, Rachel Zoe, Kathy Hilton, Brianne Howey, Jasmine Tookes, Roselyn Sanchez, Elaine Welteroth, Morgan Stewart, and extra. As company settled into their seats, the dialog naturally gravitated towards the place settings. Every plate featured the distinctive Veronica Beard crest, with company’ names delicately scripted in elegant cursive.

The Veronicas, founders of the model and sisters-in-law Veronica Swanson Beard and Veronica Miele Beard, kicked off the lunch with a toast. “We’re so grateful you got here out on this loopy climate. I really feel we should always have given you a handbag and a pet,” stated Veronica Swanson Beard. Her sentiment was echoed by Veronica Miele Beard. “All of you encourage us after we design. You guys are bosses. Thanks for coming.”

Whereas just some hours earlier, the rain could have felt like an annoyance, the light patter of rain on the tent set a comfortable backdrop for the occasion. As family-style bowls of shrimp cocktail and backyard salads made their rounds, company loved the intimate ambiance. “I’m most excited to get these baggage into the world,” Veronica Swanson Beard instructed Vogue. “I feel purses full the Veronica Beard uniform… you maintain your life in your purse.” Certainly, as company returned to the hustle and bustle of the moist Los Angeles day, they grabbed their Veronica Beard Goody baggage, their outfits now full in line with the Veronicas.