When Nicolaj and Ditte Reffstrup took over at Ganni in 2009, the crew consisted of 5 locals working from a small house. Again then, stated Ditte on a walk-through, “every thing was so new; in a means you’re so naive and that makes you very courageous since you don’t understand how loopy a world that is.”

Now an anchor of Copenhagen Vogue Week, the model is stepping away from the insanity this season. They’ve achieved a group however skipped a present in favor of supporting up-and-coming Danish designers via an exhibition and dinner. (Examine it right here.)

Having taken that call, Reffstrup skilled an emotion that turned the title of the autumn assortment: Copenhagen nostalgia. Consistent with the theme, the lookbook was shot towards red-and-white backgrounds, a reference to the colours of the Danish flag. Although she couldn’thave recognized it then, the discharge of those photos roughly coincides with the succession of King Frederik X to the throne, and a swelling of nationwide delight.

Like the corporate itself, the Ganni Lady is maturing. This fall 2024 assortment finds her at an in-between stage, drawn to pinafore attire and miniskirts with ruffled hems, argyles and platform loafers—and tailoring. Although Reffstrup considers the model’s fitted jacket with curved sleeves a traditional by now, the deal with suiting and outerwear is a deliberate engagement with sartorialism. A trench coat has good particulars like a double collar and a raised Ganni emblem at heart again. Suiting and outerwear characteristic squared cuffs and appear to be they imply enterprise.

No wallflower, the Ganni lady likes to get together. Going-out choices embody glowing seems and a enjoyable beaded fringe skirt with the model’s butterfly emblem. Her Copenhagen cool comes via most clearly in denim. A formed jacket is made in a large ribbed materials developed in-house, and creases are intriguingly preserved in a laminated set. There are miniskirts to put on over denims and with any variety of knits. Most hyggeligt of all is a fluffy black-and-white coat made utilizing Biofluff, certainly one of Ganni’s Materials of the Future.