Soho was only a bit sweeter final night time as YSL Magnificence welcomed a few of trend and sweetness’s largest names to its Sweet Shoppe to kick off New York Trend Week. The fete, lit up by a vibrant magenta gentle, celebrated the model’s viral Sweet Glaze Lip Gloss Stick.

Inside 216 Lafayette Avenue’s two-tiered loft, YSL Magnificence introduced the sweets store to life with sweet dispensers and claw machines stuffed with heart-shaped pouches, illuminating primers, and different make-up goodies. The room was stuffed with good vitality as everybody from Bruna Marquezine, Lila Moss, and Noah Beck danced to social gathering tunes in between selfies and sips of customized cocktails.

Company like Treasured Lee and Jasmine Tookes have been noticed getting lip gloss touch-ups; Ryan Future and Justine Skye have been mingling close to the picture sales space. Brooklyn and Nicola Beckham posed in entrance of a YSL Magnificence disco coronary heart. Halfway by way of, Jack Harlow shocked the gang upstairs with a show-stopping efficiency that certainly set the tone for a busy week forward.

Although the social gathering ended simply earlier than midnight, the enjoyable didn’t cease there. The YSL Magnificence Sweet Shoppe pop-up is open to the general public at this time, February 9, from 12 to 7 PM. For those who make it in time for a go to, let’s simply say you are in for a deal with.