Hairstylist Evanie Frausto has at all times beloved a magnificence transformation. It’s truly what he’s identified for—reworking his purchasers like Bella Hadid, Alexa Demie, and Sherry Shi (reside at Forces of Trend!) on the each day for Vogue shoots, red-carpet occasions, and life. “I simply actually clicked with reworking muses utilizing wigs, ponytail items, extensions, bangs.”

With every job he booked, Frausto was constantly working together with his hair suppliers to “enhance the standard of the hair, the ponytails with the fitting density, or making the lace extra clear”—and when he lastly reached that time, his model Hair by Evanie was simply kind of naturally born. “I’ve been engaged on Hair by Evanie for the reason that begin of my profession, I simply didn’t actually understand it,” Frausto, who can also be the worldwide creative ambassador for Bumble and Bumble, says. 

You’ve truly been admiring (and lusting over) Hair by Evanie items with out even realizing it: Hadid’s bleached ends on the quilt of POP; Nicole Kidman’s Good cowl together with her split-level ’do; and Charli XCX’s striped ponytails for the Marc Jacobs Heaven marketing campaign. 

The primary assortment from Hair by Evanie contains two items: Wig! and Pony. “Wig! is fabricated from 100% human hair and actually speaks to work I’ve carried out up to now when it comes to actually cool graphic haircuts in punky colours,” Frausto says. “I assumed this could be an excellent place to begin as a result of it leans into enjoyable, transformative elements of my work. All of the wigs are hand-dyed and most are certainly one of one.”