Quantity, motion, and an excellent set of bangs: it is the Holy Trinity on the subject of wonderful hair. Look no additional than the Instagram account of Swedish-born content material creator, Matilda Djerf, for stellar proof of all three. Serving her three million followers snaps of her trendy Farrah Fawcett hair–full with flicked-out bangs, sun-kissed blonde, and layers–on the common, now she is launching hair merchandise.

“I’ve by no means actually had hair merchandise that I genuinely love, from firms that I consider in and who’ve the identical values as me, and with the fitting sorts of substances,” she tells me over video name. “I’ve at all times expressed myself via hair, so I created the road for purely egocentric causes. I’m actually keen about good hair.”

Set to launch on 27 March, the Djerf Magnificence line will include a Breezy Styling Mist and On The Go Styling Gel–the proper duo to help Djerf and her loyal following on the trail to coiffure nirvana. “These are the 2 merchandise I’ve actually been lacking from my routine, they usually cater to my go-to hairstyles,” she explains. “I at all times both have a blowout or do a glossy bun, and earlier than [I made them] I’d have to make use of two or three merchandise to attain every look. Now I can do them utilizing only one.”

Housed in stylish, post-consumer recycled packaging, the paraben and silicone-free vegan formulation are created for all hair varieties and textures, and can be utilized in several methods. For these snatched, slicked-back types which can be so fashionable proper now, the hair gel blends aloe vera, marula seed oil, glycerin, and squalane to create an excellent shiny end–with out weighing hair down and making it greasy, as many related formulation do. “We created a gel–not a pomade, cream, or wax–as a result of you’ll be able to layer it up relying on how a lot maintain you need. Once you brush your hair out on the finish of the day, it doesn’t go away a residue–your hair isn’t doomed after a day of sporting it!” Her secret to the final word slick end? A boar bristle brush.