On the alternative nook of the room had been 10 mannequins dressed like Margot Robbie as Barbie—precise items from the press tour that had been hauled in for the night to be seen IRL. There was the 1959 Barbie-channeling black and white striped Herve Leger mini gown Robbie wore in Australia in June, the Vivienne Westwood robe the actor donned on the London movie premiere, a glowing black mermaid robe by Schiaparelli that appeared on the Los Angeles premiere of the movie, and an Atelier Versace robe followers in Seoul could bear in mind.

So far as e-book launches go, this was one folks felt palpably enthusiastic about—and there’s, after all, an enormous vitality within the room when not solely Robbie however Mattel, the engine of a company behind the toy enterprise, are within the room. “I take into consideration the impression on simply folks. The emotion, the love, the happiness,” Josh Silverman, govt vice chairman and chief franchise officer of Mattel tells Vogue. “The movie was in a position to deliver folks collectively to share experiences, which I feel is de facto vital.”

Its impression additionally generated the corporate over $150 million. “Numerous that is about alchemy,” he mentioned, “and the magic that grew to become.” Rizzoli, the publishing firm behind the anticipated documentation of the press tour’s wardrobe course of, was additionally current. “It was such an uncommon mission to have all these inventive folks, all these style designers, all working towards one concept,” Charles Miers, Vice President at Rizzoli, instructed Vogue. “So it was very clearly style historical past within the making.”

For the span of the three-hour-long occasion, there possible wasn’t a nano-second Robbie wasn’t surrounded by folks desirous to congratulate the actor and producer. The subsequent busiest individual within the room was, after all, Mukamal. Whereas many Barbie press tour appears dominated the information, a number of by no means publicly got here to be because of the SAG-AFTRA strike.

“That pushed us to appreciate that there is this treasure trove of appears that the world has by no means seen, and truthfully, they might by no means have seen had it not been for this.” Of all of them, seen and unseen, you, after all, can’t fairly ask him to select a favourite. “It’s so laborious to decide on. Those we did on tour have this spark of reminiscence the place I take a look at it and I’m instantly again in that metropolis, in that day, with Margot,” Mukamal says. “These are recollections I do know I’ll look again on so fondly. But additionally, the appears that no one obtained to see are so thrilling and particular to me additionally, as a result of now they exist solely on this kind.”

With everybody of their finest cocktail apparel, Robbie in a ‘60s-esque mini quantity derived from the Spring 2024 Versace assortment by Donatella (who, regardless of internet hosting her personal occasion elsewhere, made an look), the room was abuzz.

Jeremy Scott, who supported a lot of the tour’s appears, ogled the glass case of Barbie dolls wearing classic doll put on later reimagined on display and on the carpet (it sat subsequent to a wall of sneakers Robbie donned alongside the best way); Hailey Bieber made a late arrival, however made a beeline for the desk of Barbie: A World Tour books (Mukamal walked her by means of the pages himself); and Zoë Kravitz (a longtime shopper of Mukamal’s) and Channing Tatum chatted with associates in the midst of the room. It was, in all elements, simply the type of cocktail occasion you’d anticipate for the event—bedazzled pink bottles of Don Julio tequila and all.