It’s any Paris Vogue Week attendee’s worst nightmare: Displaying as much as a present in your model new costume with the tags nonetheless on it. The horror! That’s exactly what occurred to Kim Kardashian earlier this morning. The truth star and enterprise mogul confirmed up for Balenciaga’s fall 2024 presentation within the label’s black lace robe, full with an open again, floor-length prepare, and a giant white tag nonetheless connected to the again. It didn’t take lengthy for the web to note. “Is {that a} price ticket on her costume?,” commented one vogue fan on Vogue’s TikTok. Seems, nonetheless, it was a purposeful vogue gimmick—courtesy of Demna.

All through the designer’s new fall assortment at present, large white Balenciaga worth tags had been affixed to all kinds of items—together with his plaid skirts and outsized totes. Kardashian’s look, then, solely served as a continuation of what was debuted on the catwalk. The massive query is: Why did Balenciaga purposefully go away the entire tags on, particularly given the pattern seems to be weren’t for fast sale? Maybe it was a commentary on luxurious vogue’s skyrocketing worth tags; Demna loves taking a cheeky, ironic strategy to his work. Or maybe Demna merely preferred the look of them, and knew it might get folks speaking. They are saying all press is nice press. Regardless of the case could also be, Kardashian—his ongoing muse—was clearly the very best VIP visitor to drag it off within the entrance row.