In response to Rolf Ekroth, there’s no Finnish equal to the Danish idea of hygge. Whereas there may not be a reputation for it, this homey, knit-rich assortment suggests it exists nonetheless.

In Ekroth’s new lineup, winter sports activities vied with an interiors theme. One of many hero items was a Barbour-style jacket with a tufted again, impressed by the designer’s grandmother’s “’80s velvet sofa” on which the household would collect to observe the Winter Olympic and different snow sports activities. “The Finns used to win so much,” he famous together with his typical deadpan humor.

Precise velvet made its means into the gathering by means of a partnership with the Finnish rug maker Mattocenter. Pretty as they have been, these supplies added a contact of haute boheme that competed with the extra home theme.

When it got here to knitwear, the designer was in his groove. Impressed by Nordic patterns, these featured little figures, birds, and different rustic parts. In partnership with Novita, a yarn firm, kits will probably be offered for the needle-wielders. Backstage, Ekroth defined that “20% of the Finnish inhabitants do some kind of knitting. And that was information to me, as a result of I’m not a type of 20%.” He’s, nonetheless, extraordinarily craft oriented. The snowballs bouncing on the finale seems have been handcrafted by Ekroth and his dad and mom, who frequently assist to such initiatives. The harlequin sample on a pair of maroon-and-blue pants, for instance, will not be a print. It was created by slicing up outdated Puma soccer shirts and stitching the items collectively individually. The gold cash on a wise cardigan represented sports activities medals; they have been printed with a Tremendous Mario 8 bit graphic referencing one other couch-surfing exercise Ekroth is keen on. Talking of which, “Rakas,” the phrase printed on hoodies and such, interprets to “pricey one” or “love.”

A few of Ekroth’s earlier work had technical and useful facets that have been actually thrilling. Given the theme, that sort of method may have been attention-grabbing right here. Nonetheless, there was heaps to heat to.