Celebrating their newest assortment in a two-day tour to Aspen, Brunello Cucinelli all however moved mountains. Hosted in collaboration with Internet-a-Porter and Mr Porter, the journey welcomed a bunch to the ski city for an itinerary crammed with actions equal components outdoorsy and luxurious—which is exactly what the Montagna Assortment was designed for.

Placing the just-launched technical assortment to the check had been the likes of actor Laura Harrier, actor Morgan Spector, mannequin Emily DiDonato, mannequin Meadow Walker, NFL participant Tyrod Taylor, Alison Loehnis (Internet-a-Porter and Mr Porter president), Carolina Cucinelli (Brunello Cucinelli’s co-president and co-creative director) and Alessio Piastrelli (Brunello Cucinelli’s males’s inventive director). Everybody strapped in (to snowshoes) and buckled up (in an out of doors snowcat) for a wintery whirlwind journey.

On evening one, teams of friends had been shuttled up Aspen Highlands Mountain to Cloud 9 Bistro by way of a 30-minute experience open-air snowcat journey—fortuitously hosted on an evening with a close to full-ish moon, the mountainous vista was on full show. Normally accessible solely throughout the day and by ski, the bistro made an exception for the event. These accustomed to the area—the place Champagne is rambunctiously sprayed by the bottle at day events—didn’t acknowledge the refined ambiance. Brunello Cucinelli perfume diffusers had been clustered all through the restaurant, meadowy floral preparations decked the tables, and a dinner of mushroom broth soup and lamb filets was loved earlier than all made their method down the mountain.

The following morning, the group reassembled for a snowshoeing expertise swaddled within the Montagna Assortment. Pictures taken from the scene had been downright marketing campaign worthy—Harrier wore a Jacquard turtleneck sweater in virgin wool and cashmere and a taffeta down coat with a set of Brunello Cucinelli x Oliver Individuals’s ski goggles whereas Spector wore a camel-colored parka and nylon pant set.

“We designed a group that transferred the Brunello Cucinelli DNA into extra technical winter garments,” defined Carolina. “By way of the colour palette of sunshine colours but additionally with consolation, which is so vital to us.”

The journey proved to supply many firsts: For Carolina, it was her inaugural journey to Aspen. (Although the posh model, which has been designing sumptuously understated trend earlier than it grew to become a TikTok “aesthetic” for many years, has had a retail outpost within the Colorado city since 2012.) It was additionally the primary ladies’s Montagna Assortment after a few seasons of males; although, the gathering, which wholesales solely by way of Internet-a-Porter and Mr Porter, marks Brunello Cucinelli’s 10-year anniversary with the retailer—Carolina continued to lovingly consult with them because the “guardians” of the model.