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New yr, new Blu: Blumarine pre-fall marks the start of the post-Nicola Brognano period. Within the revolving doorways recreation of inventive administrators, the place tenures are more and more getting shorter, he’s been changed by Walter Chiapponi, previously at Tod’s. Though this can be a transitional assortment put collectively by the design studio, it hints at what’s to come back for spring, when the brand new Blumarine will fly out of its winter chrysalis.
Based on pattern stories, curiosity in Y2K, which Blumarine was a regular bearer for beneath Brognano, has plateaued, whereas ’90s minimalism nonetheless ranks excessive. In Gen Z wardrobes, midriff-baring tops and slouchy cargos now sit alongside bandeau tops, which share area with the coquette look. Blumarine’s new lineup attracts upon this millefeuille repertoire, with a little bit of pores and skin baring Y2K, a touch of Newton-esque ’90s smooth, and bows, roses, and leopard spots galore. This layered concoction really connects with what made Blumarine a scorching model in its late ’90s-early 2000s heyday.
A really feel for a extra luxe strategy was additionally obvious. Whereas bralettes, low-rise leggings and denims, culottes and body-skimming slipdresses had been nonetheless in proof, sporty bombers got here in easy caramel wool, denim was softened by a number of washes, and cargos got a much less aggressive twist through mild inserts of lace and satin. All of it appeared to level in the direction of a grown-up, upscale model of Blumarine. Let’s see what comes out of the chrysalis subsequent month.
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