It may very well be argued within the case of 20-somethings Timothée and Kylie that that is merely a case of younger love, with two individuals who simply so occur to be each wildly well-known and unable to maintain their arms off one another. Timothée has priors—bear in mind these photos of him and Lily-Rose Depp? However he later advised GQ how mortified he was to find they’d been papped at such an intensely private second. Kylie, in the meantime, managed to maintain a complete being pregnant beneath wraps—regardless of being one of the recognizable girls on the earth and a part of a household who constructed an empire on sharing their personal lives. Even a Kardashian-Jenner can preserve a secret once they actually wish to. These two knew they’d trigger a sensation by attending the Globes as a pair and having eyes (and lips) just for one another all night time. They did it anyway.

So what else may very well be behind it? One other potential profit is the prospect of changing into a “energy couple,” factors out Daybreak Miller, an LA-based publicist who has represented Paris Hilton. “Two celebrities making their relationship public could be vastly helpful, significantly if they’re every profitable in their very own proper,” she says. “All of the sudden you could have an influence couple—we’ve seen it occur so many occasions earlier than—and it transports this couple into a very completely different stratosphere of fame.” Assume Brad and Angelina (RIP), Jennifer Lopez and Ben Affleck, or Beyoncé and Jay-Z.

Earlier than the age of social media, it was so much simpler for celebrities to maintain their love lives beneath wraps. Within the golden age of Hollywood, actors have been contracted to studios like MGM or Twentieth Century Fox that fastidiously managed the photographs of stars of their secure—even to the extent of staging reputation-enhancing fake relationships. However with the arrival of gossip rags within the Fifties, and the well-known Confidential Journal scandal—which noticed A-listers’ personal lives uncovered—publicists and celebrities have been pressured to suppose otherwise. Stars like Elizabeth Taylor and Richard Burton capitalized on the media consideration, with movies like Cleopatra breaking field workplace information as a result of consideration on its stars’ turbulent off-screen romance. But by the top of the twentieth century, as paparazzi intrusion took off, there was a shift in direction of trying to regain privateness. Which is the place the “I preserve my personal life personal” line got here in.