It’s a full coincidence that Selena Gomez wore head-to-toe pink lower than 48 hours after Reese Witherspoon revealed a TV offshoot of Legally Blonde is within the works. However it was, maybe, an act of kismet. The actor-musician was attending her make-up line’s newest product launch—a luminous powder blush in lemonade pink–when she arrived at Studio 525 in New York, dressed as a form of 2024 iteration of Elle Woods.

A lot of that’s as a result of the colour pink–Woods’s sentimental calling card–has, in a post-Barbie world, turn into shorthand for “Look, I’m selling this factor you should purchase.” It’s the uniform of the superstar marketeer and Gomez compounded that position in a shirt gown, a double-breasted trench and bow-festooned pumps, all pink and all from Versace. It makes me consider one thing that Tiqqun–a French collective of authors and activists–anticipated in 1999: “In a close to and predictable future, the entire surplus worth of the capitalist regime can be produced by younger women.”

The co-op added: “Each younger woman is an automated, commonplace con­verter of existence into market worth,” which might clarify the success that Hailey Bieber skilled when she coined the time period “Strawberry Woman Summer time” to coincide with the launch of Rhode’s Strawberry Glaze Lip Peptide Remedy in August 2023. Elle Woods was not a woman, but it surely was her girly attributes–the pink, the chihuahua, the guileless optimism of a Bel Air princess–that triumphed over the buttoned-up frumps she encountered at Harvard. Selena Gomez–the Disney woman turned businesswoman who has by no means met a grosgrain ribbon she didn’t instantly tie right into a ponytail–appears to have taken a factor or two from Woods’s candied method to boardroom excellence.