Later immediately, what’s formally entitled the “Louis Vuitton Spring 2024 Males’s Capsule Assortment by Tyler, The Creator” will go on sale internationally. To mark its launch, the home this morning premiered a brief movie that provides us a glimpse into the artistic course of that has led as much as this seismic menswear second.

As Pharrell Williams stated when the gathering was first introduced, “there are such a lot of parts particular to Tyler constructed into these items.” The movie, which was directed, artwork directed, and styled by Tyler, playfully unpacks a few of these parts. Its conceit is to comply with Louis Vuitton’s latest designer collaborator as he shoots this capsule assortment on his supersized “Tyler” (not Leica) 35mm SLR digicam, full with supersized gentle meter. One other easter egg for the Creator’s cognoscenti is the fleeting cameo look made by a personalized LV bike—simply not the one he rode in the course of the fall 2022 “Louis Dreamhouse” present.

The movie focuses firmly on a group that samples and subverts canonical cornerstones of preppiness—golf-gear, cricket sweaters, varsity jackets, honest isle knits, chinos—whereas additionally leaning into the broader dandy aesthetic Williams has been carving out at LV. The casting of Jason Jules, co-author of the superb guide Black Dandy: A Revolt in Model (he’s the gentleman within the pink cardigan and penny loafers) may be very possible completely no coincidence. Among the completed marketing campaign photographs—particularly the airplane picture—additionally really feel like gently figuring out references to earlier manifestations of Louis Vuitton’s imagery.

Additional significant castings embrace Tyler’s Odd Future collaborators Travis Bennett and Na-Kel Smith plus designer Anwar Carrots. Because the hairstylist Ronnie McCoy III—accountable for the LV reduce showcased in Basquiat Oriol within the movie‚noticed on his Instagram: “Thanks ain’t sufficient T. You bought them keys and let the homies include you.” That mirrored precisely what Tyler, the Creator himself stated about Pharrell after we first heard information that this assortment was coming: “P has at all times left a door open for me, however I nonetheless can’t consider this one.”