After a four-year hiatus, Meghan Markle is again on Instagram with a brand new life-style firm.

Right this moment, the information broke that the Duchess of Sussex had launched a brand new account on the social media platform beneath the deal with: “American Riviera Orchard.” Despite the fact that the web page solely options the undertaking’s brand—written in a dainty gold script—it already boasts over 12,000 followers on the time of this story’s publishing. It additionally comes accompanied by a web site of the identical identify. The bio, in the meantime, is an easy one: “by Meghan, The Duchess of Sussex⁣⁣⁣,” it reads. A spokesperson confirms to Vogue that the positioning is reputable.

So what is American Riviera Orchard? The Sussexes haven’t launched any details about the undertaking. However, rumors started swirling late final 12 months that the Duchess was seeking to revive her previous life-style weblog, The Tig. Earlier than she married Prince Harry, Markle actively printed recipes, journey guides, and extra on the positioning. (“Tig” was quick for her favourite wine, “Tignanello.”) She additionally posted regularly on The Tig’s social media account. Nonetheless, after her engagement in 2017, she shut the positioning down. Because of the identify alone—American Riviera is the glamorous nickname for the California Central Coast the place Meghan resides, whereas orchard implies idyllic landscapes blooming with fruit—it looks as if Markle is as soon as once more moving into the life-style house. Certainly, in keeping with america Patent and Trademark Workplace, a trademark utility for “American Riviera Orchard” was filed on February 2, 2024. The products and companies listed included tableware, cookbooks, textiles, in addition to edible objects like jellies, marmalades, and fruit preserves.

Throughout her transient tenure as a working royal, the couple shared updates on their Instagram account @Sussexroyal. Nonetheless, in March 2020—two months after they introduced their resolution to depart the royal household—they shared they’d not be posting on the account. “When you could not see us right here, the work continues,” the couple wrote. Harry and Meghan haven’t had a social media presence since then. Till now.

The lighthearted information comes at a troublesome time for the Windsor household. Presently, Meghan’s sister-in-law Kate Middleton is plagued with conspiracy theories about her well being and whereabouts. She’s additionally come beneath fireplace for releasing a closely edited photograph of herself and her household that was faraway from the wire companies.