Clearly, it was as a lot enjoyable to make as it’s to look at. To carry it to life, Charli and her artistic director Imogene Strauss turned to Torso, the maverick pictures and filmmaking duo behind the Mugler marketing campaign movies that broke trend’s web through the pandemic. “I had this idea that I needed to be form of bodily attacking the digital camera, who I suppose type of represents my ‘rival’ within the track,” she says. “I filmed a load of stuff on my iPhone and despatched it to them, [and] I defined I had this concept that was deeply rooted in digital camera tips. I do know they’ve this tremendous expansive information of digital camera rigging and the way a digital camera can transfer; I’ve seen it in a number of their work—significantly the movies they’ve shot for Mugler—and so I knew they might translate my imaginative and prescient into one thing really epic.”

As a jet-setting pop star who’s probably been on one million airplanes in her lifetime, how did it really feel to, nicely, dance on the wing of 1? “It was truly so scary,” she says, laughing. “I used to be in a harness so I used to be protected, nevertheless it had rained simply earlier than the shot and the airplane wing had this huge curve to it—so generally I’d simply randomly slip and fall and slide in the direction of the sting of the wing, which was terrifying. Enjoyable although!”

The video is a balls-to-the-wall return that feels becoming for a track that greater than lives as much as the album’s title. (Because the opening lyric goes: “It’s okay to simply admit that you simply’re jealous of me!”) “It’s form of a punch: aggressive, confrontational, icy, in-your-face,” says Charli of her resolution to steer with “Von Dutch” as a single. “All of the issues a brat is. It simply felt pure.”

The album’s clubbier sound, alternatively, takes its cues from the east London warehouse events the place Charli staged her first performances as a young person, in addition to her love for the boisterous electro-pop of the late-’00s bloghouse period, significantly the artists who got here up through the Paris-based label Ed Banger Information. “I simply wanted to return there, significantly after how historically pop Crash felt,” she says of the dance-inflected sound. “I all the time work in contrasts—every factor I do must be utterly polar reverse to the following factor. Digital music can also be my real love, and firstly of my profession I used to be beginning out in raves in London, so it sort of feels like going again to my roots.” On “Von Dutch,” co-produced by her “Pace Drive” collaborator EasyFun, although, these references are whizzed up into one thing completely recent: A squelchy synth line threads its manner by way of the track like a ribbon of rocket gasoline, starting as a pulsating growl, then erupting when the refrain hits right into a squeal like tires hitting the tarmac.